Situation
A major Life Science and Pharmaceutical company sought to enhance strategic pricing decisions and market access capabilities. Their goal was to elevate pricing decisions, improve access to pricing information, and seize opportunities faster by implementing a best-in-class pricing platform across global operations.
Expected benefits included supporting product launches, integrating commercial targets into decision-making, empowering local country teams, strengthening competitive focus, and establishing a single point of truth for strategic information.
Approach
Aurynion employed structured interviews to assess business functions and identify requirements. The team adopted an agile methodology, developed business requirements, managed system customization, executed data integration and cleanup, designed testing protocols, and created training materials for 250 users across 140 countries. The implementation involved multiple rollout waves based on priority and business impact, with coordination across global business units, vendors, and IT teams.
Impact
- Completed 1.5 months ahead of schedule and under budget
- Covered 40+ products, 140 countries, and 250 users
- Enabled decentralized pricing decisions in 80% of cases
- Real-time monitoring dashboards, competitor price integration, and revenue optimization simulations
- International reference pricing correlations established across all markets
- Eliminated lengthy email chains and accelerated price negotiations with local authorities
Best Practices Delivered
- Archive historical pricing data for analysis
- Enable strategic, faster pricing decisions
- Improve governance and analytics
- Provide reference country pricing access
- Enhance competitor price visibility
- Ensure transparent stakeholder access to decisions