Insights
Perspectives, case studies, and analysis on the topics shaping modern consulting and organizational performance.
Articles
Operational Decluttering for Real Estate Agencies: Turning Complexity Into Capacity
Most real estate firms are not held back by a lack of growth, but by friction in their processes. Deals…
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Shared Services were a “Bet on Cheap Labor”. That Bet Is Being Repriced.
Most articles about Shared Services start with a definition. That’s usually a sign there’s nothing new to learn. Let’s skip…
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The AI Workforce – What Gets Expensive When AI Gets Cheap?
The debate about whether AI replaces or augments workers misses the main point. The important question is how AI changes…
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Where AI Actually Creates Leverage in a Business
For a small or midsize business, the word “AI” has been stretched to the point that it covers everything and…
Read More →What AI marketing means for SMBs and where it creates leverage
AI marketing for SMBs/SMEs means using algorithms to perform parts of marketing judgment that humans once did manually: finding patterns,…
Read More →Case Studies
Assessment for Improved Customer Service
A mid-sized IT services company was transformed through structured assessment, role clarification, and operational redesign, resulting in faster response times…
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Enabling Organizational Growth
An innovative Life Science organization pursued significant revenue growth through large-scale organizational restructuring, reorganizing 20,000+ employees across three vertically integrated…
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Implementation of a Global Pricing System
A major Life Science company implemented a best-in-class pricing and reimbursement management platform across 140 countries, delivered 1.5 months ahead…
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Software Assessment and Selection
A major global biopharmaceutical company evaluated system options for a new global pricing and revenue management platform, seeking expert guidance…
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Improving the Value of the Strategic Planning Process
A major global biopharmaceutical organization redesigned their annual strategic-planning process to support real-time strategy discussions and foster innovation.
Read More →Announcements
Interview: Driving Value through True Partnerships
Aurynion founder Michael Guethlein builds every client interaction from the founding values of the company: integrity, prudence, courage, and trust.…
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Panel: Pricing Strategy and Tactics
Aurynion LLC convened SmartCEO Future 50 winners in New York to discuss optimal approaches for pricing strategy and tactics. Executive…
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SmartCEO Awards Celebrate Entrepreneurship
As part of the Future 50 award ceremony, Aurynion LLC and SmartCEO gathered entrepreneur winners and their business teams for…
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Panel: Business Development: Creating Long-Term Value
If you ask for a solid definition for business development, you will often get varying and contradictory responses. Some will…
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