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Case Study

Platform Evaluation and Build: Product Management

Situation

A global biopharma company needed a new global pricing and revenue management system and faced a high-stakes build-versus-buy decision: the wrong platform choice would lock in years of cost and constraints on its commercial decision-making. The organization required rigorous evaluation of available options against its strategy before committing.

Approach

We designed the selection process and assessment criteria, established vendor briefing materials, and led in-depth analysis of supplier capabilities across functionality, innovation, and value. We conducted executive reference interviews at peer companies to capture firsthand implementation experience. As a Product Manager, we aligned business and technology executives at all levels on evaluation and decision-making.

Impact

The process produced a clear, executive-endorsed decision to build a custom platform tailored to the organization’s strategy and decision-making processes. We transitioned into the product management role for the design and build phase, translating the evaluation criteria directly into product requirements. The platform was successfully built, implemented, and rolled out with full user training, giving the client continuity from assessment through the delivered and adopted system.

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