Insights
Perspectives, case studies, and analysis on the topics shaping modern consulting and organizational performance.
Articles
What AI marketing means for SMBs and where it creates leverage
AI marketing for SMBs/SMEs means using algorithms to perform parts of marketing judgment that humans once did manually: finding patterns,…
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What AI marketing means for SMBs and where it creates leverage
AI marketing for SMBs/SMEs means using algorithms to perform parts of marketing judgment that humans once did manually: finding patterns,…
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Defining Shared Services as an Internal Service Provider
Clarifying strategic intent starts with defining shared services as an internal service provider, not merely a back-office consolidation. The model…
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Reframing business architecture for AI driven strategy execution
Business architecture is the enterprise view that connects capabilities, end-to-end value delivery, information, and organizational structure to strategy, products, initiatives,…
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What AI marketing means for SMBs and where it creates leverage
AI marketing for SMBs/SMEs means using algorithms to perform parts of marketing judgment that humans once did manually: finding patterns,…
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Remote Project Management and Execution Sets a Path to Innovation
With the recent shift to increased remote working, project management teams faced significant adjustments to get the work done efficiently…
Read More →Case Studies
Assessment for Improved Customer Service
A mid-sized IT services company was transformed through structured assessment, role clarification, and operational redesign, resulting in faster response times…
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Enabling Organizational Growth
An innovative Life Science organization pursued significant revenue growth through large-scale organizational restructuring, reorganizing 20,000+ employees across three vertically integrated…
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Implementation of a Global Pricing System
A major Life Science company implemented a best-in-class pricing and reimbursement management platform across 140 countries, delivered 1.5 months ahead…
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Software Assessment and Selection
A major global biopharmaceutical company evaluated system options for a new global pricing and revenue management platform, seeking expert guidance…
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Improving the Value of the Strategic Planning Process
A major global biopharmaceutical organization redesigned their annual strategic-planning process to support real-time strategy discussions and foster innovation.
Read More →Announcements
Interview: Driving Value through True Partnerships
Aurynion founder Michael Guethlein builds every client interaction from the founding values of the company: integrity, prudence, courage, and trust.…
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Panel: Pricing Strategy and Tactics
Aurynion LLC convened SmartCEO Future 50 winners in New York to discuss optimal approaches for pricing strategy and tactics. Executive…
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SmartCEO Awards Celebrate Entrepreneurship
As part of the Future 50 award ceremony, Aurynion LLC and SmartCEO gathered entrepreneur winners and their business teams for…
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Panel: Business Development: Creating Long-Term Value
If you ask for a solid definition for business development, you will often get varying and contradictory responses. Some will…
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