News

Interview : Driving Value Through True Partnership

Aurynion founder Michael Guethlein builds every client interaction from the founding values of the company: integrity, prudence, courage and trust. And, perhaps most importantly, respect. This approach affords him and his team the ability to truly understand a client’s issues — from their point of view — to drive functional outcomes that yield maximum value.

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SMART CEO 2017 Awards

SmartCEO awards programs celebrate entrepreneurship and the achievements of executives and businesses throughout the region. Program winners and finalists are profiled in SmartCEO magazine and celebrated at high-energy, executive-level events that bring their stories to life. Each event incorporates exclusive networking, upscale cocktail hours, renowned speakers, inspiring videos and, of course, awards recognition.

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Think Tank: Pricing strategy and tactics

Aurynion LLC gathered SmartCEO 2017 Future 50 winners in New York to discuss best practices in pricing strategy and tactics. The participating executives shared how they chose their current pricing model, how their pricing strategy differs from their competition, and discussed how to ensure the pricing process remains realistic and value driven.

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