Driving Value through True Partnerships

By admin,

Aurynion founder Michael Guethlein builds every client interaction from the founding values of the company: integrity, prudence, courage and trust. And, perhaps most importantly, respect. This approach affords him and his team the ability to truly understand a client’s issues — from their point of view — to drive functional outcomes that yield maximum value.

Question: Why did you found Aurynion?

Answer: I founded Aurynion in 2012 with the vision of bringing together a network of professionals and business partners who truly understand business needs — from the client’s perspective. I always thought I was an entrepreneur at heart and after working for 15 years at a global management consulting and services company leading and managing projects to support companies in their overall strategic planning, M&A, business analysis, outsourcing and performance optimization, I knew I had the experience to start my own firm.

When the time was right, I founded Aurynion, and I vowed to build this company with one main goal in mind: to truly partner my clients. The name Aurynion means “Positively Charged Guidance.” It consists of two words: “ion,” the positively charged part of an atom; and “auryn,” which traces its roots back to an ancient word meaning “guidance”.

Question: Describe what you mean by “truly partnering.”

Answer: I decided to strike out on my own because I wanted to be able to help clients for the long-term, and the way I could do that was to work on projects in which I knew I could tend to the client’s needs and create real value. Our approach is different because we tap into the client’s resources to help drive projects. We gather people from their teams — with relevant experience — and work with them to create deeper knowledge and expertise and achieve sustainable results.

We act like entrepreneurs and business owners, and we go the extra mile to make every project successful. When we created the company I established four values that we would stand for: integrity, prudence, courage and trust. They are a critical component of our approach and success.

Question: What services does Aurynion provide?

Answer: Aurynion focuses in three primary areas: Business Growth, Mergers and Acquisitions (M&A) and Business Optimization. Our business growth practice focuses on achieving sustainable company growth. Our team works with the client to develop a strategic operational foundation with performance measures and actionable plans to realize goals while minimizing risk and effort.

Our M&A practice provides overall strategy, during-the-deal planning and implementation and post-transaction integration to create and increase value for your company through the whole M&A cycle.

Business Optimization helps companies determine what is working and what isn’t working inside their organizations. We identify and recommend improvements and opportunities for consolidation, eliminating redundancies and improving overall efficiency and performance.

Question: What piece of advice would you give to others?

Answer: I try to step into my client’s shoes. I want to understand how someone thinks — from an entrepreneurial perspective. By having that mindset, we are able to achieve the best outcomes because we’re starting from the same place and working toward the same goals. It’s because of this that we are able to provide value and understanding.

Business Development
creating long-term value

By admin,

If you ask for a solid definition for business development, you will often get varying and contradictory responses. Some will opine that “Business development is sales”, others might say, “it is all about partnerships”, few business folks would center business development for “boosting revenue and growth”. Thus, most of the time these discussions lack a concise explanation and are not based on an overall framework.

The two major foundation stones for building the right business development strategy include:

  • Attracting new customers
  • Maintaining existing customers

Implementing the right business development strategy needs a well laid-out process:

Applying the right business development strategy has multiple benefits which are enlisted below:

  • Enhancing customer communication
  • Increasing brand value
  • Strengthening business and raises revenue
  • Enabling recurring business leading to successful partnerships and improved employee engagement

Therefore, a business development strategy must be well thought out, sound, appropriate and realistic.

Key take-aways from the discussion and/or Lessons Learned:

“Business development is the creation of long-term value for an organization through customers and markets focusing on establishing innovative partnerships and by educating your workforce”:

  • Create long-term value
  • Create opportunities that persist over the long term, like keeping the channel open so that value can flow in indefinitely.

  • Define customers and markets
  • Identifying the right set of customers and markets is defined by demographics, lifestyle and buying habits. Analyzing your target market to reach prospective customers is one important gateway to unlocking long term value proposition.

  • Establish innovative partnerships
  • Successful business rarely provide all services themselves. Relationship with partners, customers, employees, the press are all critical elements to the success of any business.

  • Educate your workforce
  • Your product or service offering needs to communicate a clear competitive advantage. This calls for educating your employees effectively.

For a successful Business Development Strategy, all three components (namely: sales, strategy and marketing) must align to enable effective outcomes and to foster creative thinking.

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creating long-term value